Client Success

From launching international brands in the Japanese market to designing global expansion strategies for Japanese brands.
We analyze market structures to design and execute “winning blueprints” alongside our clients.

CASE STUDY 01
Global Makeup Brand:
In-Store Operations & Retail Marketing Support for Japan Market Entry

We provided comprehensive support for retail marketing and touchpoint creation during the official Japan launch of a high-growth, high-performance cosmetics brand from Asia.

  • Project Overview: Operational support for limited-time pop-up events at major variety stores across Japan.

  • Key Deliverables:

    • On-site sales operations, customer service, and the training and management of permanent staff.

    • Execution of localized on-site promotions tailored to current Japanese market trends.

  • Results: By delivering the brand’s unique world-view directly to the target demographic, we successfully drove initial brand awareness and maximized the offline customer experience in the Japanese market.

CASE STUDY 02
Japanese Cosmetics Manufacturer:
Global Business Department Launch & Asian Market Expansion Strategy Support

For a traditional, well-established Japanese cosmetics manufacturer accelerating its international growth, we delivered end-to-end support—from building the organizational foundation for global business to conducting local market research and developing distribution channels.

  • Project Overview: Advisory support for launching the Overseas Business Department and formulating expansion strategies for the Asian region.

  • Key Deliverables:

    • Formulating strategic roadmaps for international markets, establishing task delegation, and structuring numerical management systems.

    • Attending major international trade shows in Hong Kong, Taiwan, and Vietnam to conduct direct interviews and surveys with visitors and buyers.

    • Leading business negotiations with prospective local partners and retailers to lay a solid foundation for market entry.

  • Results: We built a highly practical and consistent international expansion roadmap that directly reflects authentic local market needs and first-hand feedback from international buyers.

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