Bridge to enter Japan Market
We support overseas brands in achieving success in Japan market. Leveraging our extensive marketing experience, we provide tailored services specialized in cosmetics industry.
Why Choose Us
Extensive experience
With over 20 years of hands-on experience in marketing and communications at leading global companies, we have deep expertise in the cosmetics, fashion, and luxury consumer goods industries.
Global perspective
With extensive experience in launching overseas brands in the Japanese market, business transitions, and expanding distribution channels, we specialize in bridging cultural differences in business practices. We are proficient in multilingual communication, including Japanese and English.
Comprehensive support
By providing advertising, PR, and promotional activities in a one-stop solution—eliminating the need for separate outsourcing—we ensure consistent and optimized campaigns. Even for new market entrants, our team, well-versed in the Japanese market and industry, enables flexible strategy development tailored to the client’s current status and goals.
Our Services
The following four services can be combined and provided according to the client's requests.
Market Entry Support
Formulating entry strategies for Japan market
Strengthening brand design (including localization)
Positioning and core target setting
Product Strategy
Support for product planning and development processes
Demand forecasting and sales planning
Development and implementation of training programs for sales staff.
Marketing & Branding
Multichannel marketing strategy (channel development)
PR & communication activities (utilizing social media and influencers)
Marketing research and market analysis
Sales Promotion & CRM
Sales promotion support (events, sampling, etc.)
CRM implementation (points, membership program customer management system)
Packages
Per Project
Depending on the challenges of the client brand, contracts are established for individual projects such as strategy planning, market research, and the planning and implementation of advertising campaigns. Fees vary according to the scale of the project.
Per month
We support the development of med to long-term business plans and strategies through a fixed monthly advisory contract of 6 months or more.
About Us
Message from the founder, Akiko GONDO:
As a seasoned marketing consultant, I provide especially for domestic and international clients who aim to introduce, extend the distribution and enhance the brand awareness of your products and services in Japan market, the latest communication, marketing & branding strategies and business plans optimized for your luxury/consumer brands to meet the needs.
Started the carrier in providing various communication strategies at global ad/promotion agencies, I extended it in marketing luxury and consumer cosmetics and fashion of the world top manufacturers and brands.
With over 15 years especially in cosmetic marketing/branding, I have hands-on experience in every process of product development & forecast, regulatory, import & logistics, multi-channel online/offline marketing (department store, drug store, select shop, directly owned FSS, E-commerce, Live shopping, TV shopping and informercial), marketing research & planning, PR & communication, sales promotion and CRM.
Contact Us
We would love to hear from you.
Feel free to reach out using the below details.
- Email: a.gondo@brandbridge-mktg.com
- Phone: +81-90-2432-1457
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